Skincare E-Commerce UI/UX Design Project

We are seeking UX/UI support to help us transition our website from Squarespace to Shopify, ensuring an intuitive and visually stunning e-commerce experience that enhances user engagement and drives sales. Project Goals: Create an intuitive and visually appealing e-commerce experience for Curù Skin’s Shopify website. Identify and address usability gaps from the existing platform to enhance user flows and conversion rates. Develop design solutions that align with user needs and Curù Skin’s brand identity.

Skincare/Cosmetic Product Training Manual Development

We are assembling a team to create a visually appealing, scientifically backed product training manual that reflects our brand ethos. This manual will serve as a tool to educate retail partners, empowering them to confidently communicate our brand story, ingredient sourcing, product benefits, and scientific results in a clear, engaging, and trainable manner. Hiring 3 Roles to deliver single training manual: Researcher Communications/Copy Writer Graphic Designer

Advertising and PR Strategy for Entry into US

We are looking to take our business into the US and need support with our adversing and public relations strategy as we work to build our US community, social media presence, leads and web traffic. As our brand continues to grow, we need a structured advertising and PR plans that we can execute within the next year (or sooner, to kick off our high summer season) that will effectively introduce and position our brand in the US market as a premium product in the natural skincare space with strategies effectively targeted to our key customers who value natural skincare and research ingredient lists before making a purchase decision. To do this, we hope to improve our website design, search engine optimization, and social media/Google Search Ad and Shopping strategy with an effective digital marketing strategy and/or campaign as well as take a first look at and impliment influencer campaigns, UGC and relevant press/earned media that can be seamlessly implemented by students and/or our small team. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, ingredients and products. Market research and trends. SEO and keyword research. Digital marketing, advertising, PR and website design audit. Digital marketing and PR strategy proposal. Digital marketing campaign and PR strategy proposal (including channels, format, settings, targeting, SEO, budget, mockup copy in line with brand voice and identity, recommended plugins, outlets, writers, influencers) Campaign/strategy development plan including post-campaign evaluation criteria.

SEO-Optimized Blog Writing in Skincare and Natural Raw Materials for Sun Care Startup

Our startup is passionate about natural skincare, wellness and the science behind it. We ​​want to increase awareness about trending topics in skincare that will drive traffic to our website. To do this, we would like to collaborate with students ideally studying in the scientific field especially relating to dermatology and/or health sciences who have a flair for writing. As our brand continues to grow, we need compelling, well-researched website journal/blog posts for our target customers who are skincare lovers and tend to research ingredient lists before making a purchase decision. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, ingredients and products. Market research and trends. Researching blog topics and maintaining sources for citation. Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback.