Our startup is passionate about natural skincare, wellness and the science behind it. We ​​want to increase awareness about trending topics in skincare that will drive traffic to our website. To do this, we would like to collaborate with students ideally studying in the scientific field especially relating to dermatology and/or health sciences who have a flair for writing. As our brand continues to grow, we need compelling, well-researched website journal/blog posts for our target customers who are skincare lovers and tend to research ingredient lists before making a purchase decision.

This will involve several different steps for the students, including:

• Familiarizing themselves with our goals, target market, ingredients and products.
• Market research and trends.
• Researching blog topics and maintaining sources for citation.
• Researching keywords to determine the most relevant terms that our customers search for.
• Researching Search Engine Optimization requirements for us to rank on the first page of Google.
• Recommending topics for our blog posts.
• Drafting blog posts relevant to our business.
• Revising blog posts based on feedback.

• Demonstrate familiarity with our organization’s values, voice and goals.
• Recommend and write blog topics based on industry trends, SEO and website search terms.
• Research, reference and cite published journals relating to blog topics.
• Compile a list of the most relevant SEO keywords for us.
• Prepare a report outlining the SEO keywords to be reviewed by the project manager.
• Create compelling, well-researched blog posts optimising SEO keywords for our skincare product that are less than 500 words.
• Optmizie content with AI (not AI generated) to maintain natural language flow and readability.
• Thorough research, providing accurate and current information.
• Proof reading and fact checking.

Bonus steps would include:

• Create engaging social media posts in the form of simplified, bite-sized versions of blog posts, using the most efficient SEO keywords.

Students will connect directly with us for mentorship throughout the project. We will be able to provide:

• Our organization’s mission and goals.
• Our brand book to guide research and blog content design.
• Our digital awareness campaigns.
• Collection of our archived research articles on topics desired for blog content.
• Current SEO strategies and rankings of our company.
• What SEO keywords are being used by our company now, and which keywords have been used in the past.
• How we rank on Google based on different search terms.
• Input on choices, problems or anything else the students might encounter.