We are seeking UX/UI support to help us transition our website from Squarespace to Shopify, ensuring an intuitive and visually stunning e-commerce experience that enhances user engagement and drives sales.

Project Goals:

• Create an intuitive and visually appealing e-commerce experience for Curù Skin’s Shopify website.
• Identify and address usability gaps from the existing platform to enhance user flows and conversion rates.
• Develop design solutions that align with user needs and Curù Skin’s brand identity.

Review Requirements and Existing Designs

• Audit the current Squarespace site to understand existing user flows, pain points, and bottlenecks.
• Review any past design feedback and analytics to inform the project direction.
• Conduct competitive research to analyze strengths and weaknesses of competitor websites, with actionable recommendations.

Design Audit

• Audit the current user flow to identify pain points and areas for improvement.
• Provide a detailed summary of findings and initial design recommendations.
• Research and recommend optimal Shopify plugins for currency, language, shipping, marketing, and other functionalities and consider in designs.

Persona Development & User Journey Mapping

• Develop user personas and map their journey through the website to identify key touchpoints and opportunities for optimization.

Redesign Recommendations with Wireframes

• Create improved user flows tailored to distinct user types (e.g., first-time visitors, repeat customers).
• Deliver wireframes or mockups that demonstrate how proposed solutions address usability gaps and align with Curù Skin’s brand identity.
• Incorporate modern design principles while reflecting the premium, natural beauty of Curù Skin.

High-Fidelity Mockups & Prototypes

• Develop conversion-focused landing pages, recommending compelling copy and high-quality images that highlight Curù Skin's story and product benefits.
• Design a visually cohesive e-commerce site tailored to the skincare industry, reflecting the brand’s premium, sustainable ethos.
• Produce high-fidelity mockups and create a clickable prototype in Figma to validate designs.
• Include mobile and desktop versions to ensure responsive design.

Finalize

• Provide a comprehensive handoff package, including all deliverables, findings, and insights, to ensure easy integration into future projects.