Local Business Launch Social Media Campaign

Earth Studios is seeking a creative and strategic social media campaign to support the launch of a local to Nelson, BC Canada business. The goal is to increase brand awareness and drive foot traffic to the business in the light of economic disparity. Students will apply their knowledge of digital marketing, social media platforms, and consumer engagement strategies to create a cohesive campaign. The project involves researching the target audience, selecting appropriate social media channels, and crafting engaging content that aligns with the business's brand identity. Students will also analyze competitors' social media strategies to identify opportunities for differentiation. The project encourages teamwork and creativity, allowing students to implement classroom theories in a real-world scenario.

Earth Studios Brand Identity Development

Earth Studios, a ceramics studio, seeks to establish a cohesive and compelling brand identity that resonates with its target audience. The project aims to create a comprehensive brand identity package that includes versatile brand signatures, print design materials, and social media graphics. The goal is to ensure that Earth Studios' brand is consistently represented across various platforms and media, enhancing its visibility and recognition. The project will involve designing logos in different lockups and variations, creating mock-ups for real-world applications, and developing print materials like posters and brochures. Additionally, the project will focus on crafting social media graphics tailored for platforms such as Instagram. Finally, a detailed brand guidelines document will be created to ensure consistent and appropriate usage of the brand elements.

Tourism Strategy Development

We are interested in promoting our tourism market for our business. However, we are facing challenges streamlining 4 separate website offerings into one hub. We are interested in building ceramic immersion experiences for visitors using the ARTS as a gateway for experiences. We would like to collaborate with students to tell our community’s story in new ways and attract more tourists. This will involve several different steps for the students, including: Conducting background research on our town and its history as the #1 Arts town in Canada. Identifying the customer personae of prospective visitors and their travel journeys. Identifying attractive experiences and interpretive narratives to build out itineraries: .ie: weekend getaway packages, week long immersion with inner muse, art month creative sanctuary! Recommending revisions to incorporate storytelling within our existing promotional materials. Bonus steps in the process would also include: Revising our current materials to include effective storytelling.

Ceramic Arts Fusion Marketing Strategy

Earth Studios seeks to enhance its content marketing strategy by integrating its three ceramic arts businesses with tourism experiences and accommodations. The goal is to create a cohesive marketing plan that highlights the unique fusion of art and wellness. The project involves optimizing an editorial calendar, developing social media reporting, and strategizing content that promotes wellness through artistic experiences. Students will apply their knowledge of digital marketing, content creation, and strategic planning to develop a comprehensive plan. The project will focus on aligning content across various platforms to create a unified brand message that attracts tourists and art enthusiasts alike. - Analyze current content strategies and identify areas for improvement. - Develop a fusion marketing strategy that integrates ceramic arts with tourism and accommodation. - Create an optimized editorial calendar for consistent content delivery. - Design a reporting system for social media performance and suggest optimization techniques. - Strategize content that emphasizes wellness through artistic experiences.