We are interested in promoting our tourism market for our business. However, we are facing challenges streamlining 4 separate website offerings into one hub. We are interested in building ceramic immersion experiences for visitors using the ARTS as a gateway for experiences.

We would like to collaborate with students to tell our community’s story in new ways and attract more tourists.

This will involve several different steps for the students, including:

• Conducting background research on our town and its history as the #1 Arts town in Canada.
• Identifying the customer personae of prospective visitors and their travel journeys.
• Identifying attractive experiences and interpretive narratives to build out itineraries:
• .ie: weekend getaway packages, week long immersion with inner muse, art month creative sanctuary!
• Recommending revisions to incorporate storytelling within our existing promotional materials.

Bonus steps in the process would also include:

• Revising our current materials to include effective storytelling.

By the end of the project, students should demonstrate:

• Understanding of our town and its history
• Identification of customer personae and travel journeys
• Identification of attractive experiences and narratives
• Recommendations for storytelling,
• graphic examples for pkgs with a marketable plan for implementation

Bonus steps would include:

• Applying storytelling to our promotional materials. ie: short video, photos for advertising campaigns

Final deliverables should include

• A 10-minute presentation.