Propegeny Genealogy Inc. - Develop Social Media Marketing Campaign

PROJECT DESCRIPTION: Create Facebook, Blog, and YouTube campaigns to promote our genealogy graphics software, and increase sales. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 2 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Set up a Facebook advertising campaign. Estimate cost of clicks. Establish a budget. Track how many sales result from Facebook clicks. Create a YouTube video to promote Charting Companion and motivate sales. Write Blog posts. Measure effectiveness of blog. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS: Social Media Marketers x2 FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: A Facebook ad that results in increased sales. A YouTube video that increases sales. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français) English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Pierre Clouthier

Review and Assess Software User Interface

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Review the user interface design of our software. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 2 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 30 KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Install and learn our genealogy graphics software (Charting Companion) by performing various publishing tasks Note design flaws, confusion, ambiguity, usability, suggestions for improvements Write report documenting experience UNIQUE ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS : Learn Charting Companion software Evaluate usability Write a report PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Pierre Clouthier This project contributes to innovation because the students' observations concerning the usability of the software, will be used to improve the interface, redesign the software to be more user-friendly, easier to use, more intuitive, and will result in increased sales.