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Propegeny Genealogy Inc. - Develop Social Media Marketing Campaign

Closed
Progeny Genealogy Inc.
Progeny Genealogy Inc.
Pierre Clouthier
Pierre Clouthier
President
2
Project
Academic experience
70 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Communications Marketing strategy Media
Skills
facebook advertising blog posts english language social media marketing sales
Details

PROJECT DESCRIPTION:

Create Facebook, Blog, and YouTube campaigns to promote our genealogy graphics software, and increase sales.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?

2

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT:

70 hours

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

  • Set up a Facebook advertising campaign.
  • Estimate cost of clicks. Establish a budget.
  • Track how many sales result from Facebook clicks.
  • Create a YouTube video to promote Charting Companion and motivate sales.
  • Write Blog posts. Measure effectiveness of blog.

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:

  • Social Media Marketers x2

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

  • A Facebook ad that results in increased sales.
  • A YouTube video that increases sales.

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français)

English

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

Pierre Clouthier

Deliverables
No deliverables exist for this project.
Mentorship

Supervised and mentored by Pierre Clouthier

About the company

Company

Progeny develops genealogy graphics software. Genealogy is the discovery of one's ancestors. Our software enables our customers to tell the story of their family, by communicating their research through charts that describe family trees. See our Website for examples.