Glacial Facial Kit Marketing Campaign

BaseLine Consulting is seeking a comprehensive marketing strategy for a newly developed health and wellness product we have recently listed on Amazon. The project aims to create a targeted social media campaign and a general marketing plan to increase product visibility and drive sales. Learners will apply their classroom knowledge of marketing principles, digital advertising, and consumer behavior to develop a cohesive strategy. The project will involve market research, content creation, and the formulation of a detailed marketing plan. The goal is to enhance the product's online presence and attract a larger customer base through effective marketing techniques. Key tasks include: - Conducting market research to identify target demographics and competitors. - Developing a social media campaign, including content calendars and promotional strategies. - Creating a general marketing plan that outlines key tactics, channels, and metrics for success.