BaseLine Consulting is seeking a comprehensive marketing strategy for a newly developed health and wellness product we have recently listed on Amazon. The project aims to create a targeted social media campaign and a general marketing plan to increase product visibility and drive sales. Learners will apply their classroom knowledge of marketing principles, digital advertising, and consumer behavior to develop a cohesive strategy. The project will involve market research, content creation, and the formulation of a detailed marketing plan. The goal is to enhance the product's online presence and attract a larger customer base through effective marketing techniques.

Key tasks include:

- Conducting market research to identify target demographics and competitors.

- Developing a social media campaign, including content calendars and promotional strategies.

- Creating a general marketing plan that outlines key tactics, channels, and metrics for success.

The project deliverables will include a comprehensive marketing plan and a detailed social media campaign strategy. These will be presented in a professional report format, including:

- A market research report identifying target demographics and competitor analysis.

- A social media content calendar with proposed posts, visuals, and engagement strategies.

- A general marketing plan outlining key tactics, channels, budget considerations, and performance metrics.

These deliverables will provide a clear roadmap for increasing the product's visibility and driving sales on Amazon.

I will be working very closely with learners myself. I have some ideas, I just need help getting them in front of the right consumer.