CRM Data Analytics & Platform Transition / Implementation

After using various methods to collect over 12,000 email addresses for my business, I am in the process of migrating these mailing lists from one email marketing platform to another, and will involve the cleaning of existing mailing list data and preparing for population in the new system. Possible activities include: - Cross-checking mailing lists against customers who purchased, enrolled in course, etc for better sales follow-up. - Manipulation of mailing list data in Excel to access and improve quality and accuracy of data. - Use additional (already owned) SaaS software including email verification, email automation, and CRM best practices put into place. - Help develop the new processes to replace old ones (e.g. in lead generation) to ensure future information is obtained properly. The exact tasks would depend on the interests of the students involved as I would like to make sure it is in line with what they're learning. Additional tasks not mentioned above may also be involved depending on some key decisions which they may be involved in. Thanks for reading! This project is for an online Excel training business. I appreciate it!