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Toronto, Ontario, Canada
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Recent projects

Content Marketing Strategy for Hello Hair
Hello Hair aims to enhance its brand presence and customer engagement through a well-structured content marketing plan. The project involves developing a comprehensive strategy that aligns with Hello Hair's brand goals, focusing on increasing brand awareness and customer loyalty. Learners will analyze current market trends, target audience preferences, and competitor strategies to create a plan that effectively communicates Hello Hair's unique value proposition. The project will require the team to identify key content themes, suitable platforms for distribution, and a content calendar that outlines the timing and frequency of posts. By applying classroom knowledge of marketing principles and digital media, learners will gain practical experience in crafting a content marketing strategy tailored to a real-world business scenario.

Hello Hair Brand Positioning Strategy
Hello Hair, a company specializing in textured hair education, seeks to refine its brand and market positioning to better connect with its target audience. The project aims to analyze current market trends, identify key competitors, and understand consumer preferences within the hair care industry. By leveraging classroom knowledge in marketing and consumer behavior, learners will assess Hello Hair's current brand positioning and propose strategies to enhance its market presence. The project will involve conducting a SWOT analysis, evaluating brand messaging, and exploring potential new market segments. The goal is to develop a comprehensive brand positioning strategy that aligns with Hello Hair's values and resonates with its target customers.

Mobile App UI / UX Design & Prototype
Our company would like to explore designing a prototype for a native mobile application version of our current social product. We currently have a lot of traffic and content and would like to house our community in a mobile application. Tasks may include: Conducting background research on our existing social platform. Identifying key areas of our current product and how they might translate to a mobile application. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Animated Product Video Creation
Our organization is looking to develop an animated video about our children's book. We are looking for students to assist us in the storyboard, scene creation, and animation of this video. We envision this project to include but not be limited to: The creation of a fun and engaging 1 minute animation about our children's that is consistent with our brand guidelines and communication strategy This video will be displayed on our website