- Owned Asset Detail Page charts on the Coinbase Retail App, spearheading product discovery, collaborating with UXR on customer‬ research and‬‭ aligning on a prioritized backlog of improvement features‬‭ , resulting in‬‭ 10% increase in chart engagement‬
‭- Scoped out an asset comparison tool with product design‬‭ and secured engineering resources to build out MVP, enabling users to‬ compare two different assets, resulting in‬‭ 80% of test users reporting increased trading activity and satisfaction‬
- Identified a gap in user experience and triaged with engineers, data science and growth team to‬‭ successfully scope out and ship 4‬‭ new and modify 2 existing notifications,‬‭ improving user experience for‬‭ 2 million recurring customers‬

- Facilitated agile sprints and triaged‬‭ between engineering,‬‭ business development and product marketing, ensuring timely‬‭ development and release of AMM product features, documentation and client libraries,‬‭ reducing original release timelines‬‭ by 15%‬
- Conducted comprehensive competitor analysis to identify key success metrics for Automated Market Maker product launch and‬ developed a business case for a $12M liquidity incentives program‬‭ to drive liquidity and community engagement‬‭ post launch‬
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- Designed a build using HTML, CSS, Javascript, a productivity chrome extension that helps users block out distracting websites
- Managed product lifecycle from ideation to product design to launch, and spearheaded product marketing strategy, developing‬ product website, establishing social media and Product Hunt to‬‭ gain 16000+ impressions and 100+ users in‬‭ 4 days‬
- Designed and implemented A/B experiments to improve impression rate to‬‭ 300+ views per day and conversion‬‭ rate by 20%‬
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