Digital Marketing Strategy for Arlo's Honey Farm

Arlo's Honey Farm Inc., an AgriTourism business, seeks to enhance its online presence to attract more visitors and boost local sales. The project aims to develop a comprehensive digital marketing strategy that leverages social media, search engine optimization, and partnerships with local businesses. The goal is to increase visibility and engagement with potential customers, both online and offline. Learners will analyze current digital marketing trends in the AgriTourism sector and apply their classroom knowledge to create a tailored strategy for Arlo's Honey Farm. The project will focus on identifying key digital platforms, creating engaging content, and establishing metrics for measuring success.

New Market for Honey Farm

With the extreme challenges faced in the last few years, the goal is to diversify our revenue streams. We would like to achieve this be reaching an expanded audience to sell products from the hive. Honey is very expensive to ship and requires different levels of certifications. We would like to start with a focus on other products such as beeswax wraps and candles.

Digital Marketing - Sponsor a Hive

With the extreme challenges faced in the last few years, the goal is to diversify our revenue streams. We would like to achieve this be reaching an expanded audience to share knowledge and importance of honeybees along with providing visibility to the companies and individuals who sign up for sponsorship.