- Location
- Toronto, Ontario, Canada
- Bio
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Hey! I'm Vidhi, a second-year undergraduate student at the Ted Rogers School of Management pursuing a Bachelor of Commerce in Business Management and majoring in Marketing. I'm a passionate and driven business student, constantly on the lookout for opportunities for hands-on experiences to foster professional and personal growth.
- Resume
- Vidhi Patel 2025.pdf
- Institutions
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Vancouver, British Columbia, Canada
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Toronto, Ontario, Canada
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- Categories
- Communications Digital marketing Social media marketing
Skills
Socials
Achievements
Latest feedback
Individual endorsement
Vidhi has been a pleasure to work with. She is very creative, reliable, and works well in a team setting. Overall Vidhi has been a great asset to this project.
Team feedback
Individual endorsement
Vidhi has been a great asset to SimplyFloss. Her thought process, creativity and professionalism are top notch. She is always bringing new ideas to our weekly meetings.
Team feedback
Recent projects
Copywriting and Social media manager for SimplyDental Ecommerce brand
The primary goal of this project is to collaborate with someone who has a flair for creative writing ( a bit of a cheeky twist to make the dreaded floss habit fun) to develop high quality copy for various marketing materials, including website content social media posts, email newsletters, blogs and more. The successful candidate will have the opportunity to showcase their creativity and contribute to our brand's voice and identity through their writing. Deliverables/End Goal COPYWRITING: 1.Develop brand voice guidelines 2.Write compelling product descriptions 3.Create engaging website content 4.Craft persuasive email marketing campaigns 5.Produce effective ad copy for digital advertising SOCIAL MEDIA MANAGEMENT: 1.Plan content calendar 2.Create engaging social media content(in form of static/video posts) 3.Engage with the community 4.Collaborate with influencers 4.Track and analyze performance metrics
SEO and Coding Assistance for SimplyFloss Phase I
1.The primary objective of this project is to collaborate with someone who is proficient in coding to redesign and code the SimplyFloss website in shopify. 2.Working with our team to implement advanced features, optimize website performance, and ensure responsive design across all devices. 3.This project will not only provide valuable hands-on-experience in website development but also serve as an opportunity for the someone to showcase their coding skills on a real-world project. END GOAL/DELIVERABLES Keyword research: identify relevant keywords and phrases related to oral health, flossing, and related topics On-page Optimization: The student should optimize on-page elements such as meta titles, description, headers and content to improve overall relevance of websites pages Content Strategy: Including creating informative and engaging blog posts, articles, and other content that address common questions and concerns related to oral health/flossing Link Building: work on building quality backlinks from relevant websites to improve the search engine rankings Technical SEO: Address technical issues that may affect website's performance in search engines such as site speed, mobile friendliness and crawlability. Performance Tracking: Tracking key performance indicators such as organic traffic, keyword rankings and conversions to measure the effectiveness of their SEO efforts.
Copywriting and Social media manager for SimplyDental Ecommerce brand
The primary goal of this project is to collaborate with someone who has a flair for creative writing ( a bit of a cheeky twist to make the dreaded floss habit fun) to develop high quality copy for various marketing materials, including website content social media posts, email newsletters, blogs and more. The successful candidate will have the opportunity to showcase their creativity and contribute to our brand's voice and identity through their writing. Deliverables/End Goal COPYWRITING: 1.Develop brand voice guidelines 2.Write compelling product descriptions 3.Create engaging website content 4.Craft persuasive email marketing campaigns 5.Produce effective ad copy for digital advertising SOCIAL MEDIA MANAGEMENT: 1.Plan content calendar 2.Create engaging social media content(in form of static/video posts) 3.Engage with the community 4.Collaborate with influencers 4.Track and analyze performance metrics
Work experience
DIRECTOR OF SOCIAL MEDIA
Ted Rogers ACE
Toronto, Ontario, Canada
May 2024 - Current
● Curated targeted content for Gen Z audiences, achieving a high-performing video of 5,700+ views by
leveraging trends and student-focused strategies.
● Coordinated a two-day conference for 115 delegates across 19 case events, improving preparedness and
confidence for national-level competitions through practice and networking opportunities.
● Facilitated daily communication with 1,000+ students, delivering timely responses to inquiries and
strengthening participant engagement with ACE Canada initiatives
MARKETING ASSOCIATE
Ted Rogers Investment Council
Toronto, Ontario, Canada
September 2023 - April 2024
● Curated compelling graphics for collaborative events, successfully reaching and captivating over 4,300+ users.
● Planned and facilitated multiple corporate-sponsored panels and events with an accumulation of 200
attendees (e.g. Women in Capital Markets Evenings, Open Analysts Meetings, etc.)
ADMINISTRATIVE ASSISTANT
Singh Electronics
Toronto, Ontario, Canada
September 2021 - April 2022
● Launched a successful campaign on Instagram achieving a surge of 50% in engagement and follower growth.
● Assisted with inventory management and prepared 10+ detailed stock reports consistently meeting deadlines.
● Delivering exceptional administrative support to 15+ team members, prioritizing and coordinating tasks to
ensure seamless communication and efficient operations, even on short notice
SOCIAL MEDIA ASSISTANT
The Palms Boutique
Toronto, Ontario, Canada
April 2020 - December 2021
● Played a pivotal role in strategizing and executing over 10+ social media campaigns, demonstrating content
creation, platform-specific scheduling, and adaptability to evolving digital trends.
● Engaged actively in an online community of 500+ by responding promptly to customer inquiries, fostering
positive interactions, and strengthening brand-customer loyalty.
● Monitored campaign metrics and prepared detailed analysis reports leading to a remarkable 67% increase in
engagement across all social media platforms (Instagram, TikTok, Facebook, and Pinterest.