SEO and Social Media Strategy

Closed
Gamemaster & Administrator
1
Project
Academic experience
150 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Sales strategy Marketing strategy
Skills
digital marketing keyword research social media strategy social media content tiktok search engine optimization social media marketing
Details

Number of individual students required: 10 students

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share
  1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  2. Creating engaging content for prominent media websites
  3. Working with tools and programs such as Instagram, TikTok, Facebook, and Twitter

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • Being ranked on the top results of the following search results:
  1. Virtual experience
  2. Virtual activities
  3. Virtual escape rooms
  4. Escape rooms

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Deliverables
No deliverables exist for this project.
Mentorship

We will supervise the students on an ongoing basis and provide mentorship post-project.

About the company

Company
2 - 10 employees
Events services

We run virtual escape experiences for teams, student groups, staff development workshops, training, and more.