Learners: college juniors and seniors at a nationally recognized four year residential liberal arts college located in the Midwest

Characteristics: curious, creative, and motivated to apply their skills to interesting and meaningful projects

Majors: Business Administration (Marketing), Public Relations, Communications

Skills: Adobe Creative Suite; Canva; web design (WordPress, Wix, others); video editing; digital content creation for social media platforms; marketing strategy; advertising campaigns and schedules; survey construction and market research; and marketing plan creation.

Project Deliverables: Depending on the scope of the project and the goals of the employer, deliverables may include digital content creation, web site design, market research reports, presentations, survey design, competitor analyses, marketing plans, and advertising campaigns.

Expected Outcomes for Learners: Varied, but examples include improving abilities to engage professionally with actual company representatives; define and manage the timely execution of realistic deliverables; appropriately manage problems encountered; and help firms achieve their important marketing objectives.