LinkedIn Strategy and Content

Closed
Vancouver School of Economics (VSE) Career Centre
Vancouver, British Columbia, Canada
Business Development and Events Management Coordinator
(2)
3
Project
Academic experience or paid work
80 hours of work total
Student
Canada
Intermediate level

Project scope

Categories
Communications Operations Project management Marketing strategy
Skills
critical thinking vse (operating system) content creation digital content strategy digital media strategy time management communication writing
Details

Positions Available: 2

Introduction

The VSE Career Centre is seeking students that are interested in developing and implementing digital content strategies that will help the VSE Career Centre facilitate connections between BIE students and alumni, employers, and other partners via LinkedIn.

Students would have the opportunity to

  • Create and implement a digital strategy for the VSE Career Centre’s use of the LinkedIn company page platform, with the intent to engage with employers and partners to connect them with BIE students and alumni.
  • Build a LinkedIn company page from start to finish as well as furnish it with written and visual content
  • Maintain the VSE Career Centre’s LinkedIn group page for BIE students and alumni by creating and/or curating relevant content, articles and visuals
  • Be involved in the furthering of a professional online presence
  • Offer insight into future digital needs of the VSE Career Centre

We’re looking for someone like you if:

  • You are passionate about digital strategy and brand representation
  • You are a critical thinker with an ability to analyze and design long-term media strategy
  • You are attuned to the needs of different audiences and can tailor content accordingly
  • You like working in a team environment and are receptive to feedback
  • You are sensitive to the differences between personal and professional media presence

Qualifications:

  • Excellent writing and communications skills, particularly the ability to write clearly and professionally
  • Intermediate knowledge of LinkedIn preferred
  • Able to create content that is brand-consistent on a regular basis
  • Excellent time-management and organizational skills

Student will receive:

  • Weekly oversight through prescheduled meetings
  • Constant feedback on operations
  • Recommendations and potential to return for other projects after completion
Deliverables
No deliverables exist for this project.
Mentorship

Weekly meetings, regular email contact and feedback

About the company

Company
Vancouver, British Columbia, Canada
2 - 10 employees
Education

The VSE Career Centre is a University of British Columbia (UBC) based centre, which takes a holistic approach as a career resource centre to support Bachelor of International Economics (BIE) students to think critically. Students are supported with their professional and personal development from self-discovery stage to by providing career coaching services and resources. Additionally, we work to build long-lasting relationships with employers, businesses and other key stakeholders to help BIE students become the top choice for recruiters in various industries.