SEO and E-Commerce Strategies

Closed
Shine Network Inc.
Toronto, Ontario, Canada
Jennifer Dahan
VP, HR and Corporate Affairs | Special Projects
2
Project
Academic experience or paid work
120 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Data analysis Market research Website development Artificial intelligence
Skills
keyword research analytical dashboard web performance optimization website architecture search engine optimization management research dashboard
Details

We are looking for a team to help us:

1) analyze and improve our SEO positioning;

2) research and identify best options to set-up our donations and shop pages

3) analyze our website and identify areas to improve

This project may include, but is not limited to:

-Research and identify search engine optimization strategies; including keyword discovery list, optimize copy and landing pages

-Analyze and recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

-Review technical SEO issues and help in fixing them

-Research e-commerce options and identify/implement steps to build a digital shop, including technical configurations and support

-Create analytics dashboard to track web performance metrics

-Research third-party companies that offer donor management services for not-for-profit organizations

Project Deliverables:

1) Identify strategies for successful implementation of keywords to optimize copy and bring more traffic to the site

2) Analyze the insights and create a report/dashboard to track web performance

3) Prepare final reports for e-commerce and donations - with complete set-up instruction and documentation for selected choices

Deliverables
No deliverables exist for this project.
Mentorship

regular, scheduled zoom meetings with the Vice-President, HR and Corporate Affairs

open door, email access for questions and guidance

reference letter at the end of the internship

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Entertainment, Education, Arts, Human resources & recruitment

The Shine Network Institute is an Indigenous owned company founded by Jennifer Podemski (Founder & CEO). This not-for-profit women-run organization offers professional development, advocacy, consulting and mentorship for Indigenous women in the film, television and media sector.

Committed to dismantling systemic and structural barriers Indigenous women face in the screen sector while empowering Indigenous women to harness their potential and thrive.