SEO and E-Commerce Strategies


Project scope
Categories
Data analysis Market research Website development Artificial intelligenceSkills
keyword research analytical dashboard web performance optimization website architecture search engine optimization management research dashboardWe are looking for a team to help us:
1) analyze and improve our SEO positioning;
2) research and identify best options to set-up our donations and shop pages
3) analyze our website and identify areas to improve
This project may include, but is not limited to:
-Research and identify search engine optimization strategies; including keyword discovery list, optimize copy and landing pages
-Analyze and recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
-Review technical SEO issues and help in fixing them
-Research e-commerce options and identify/implement steps to build a digital shop, including technical configurations and support
-Create analytics dashboard to track web performance metrics
-Research third-party companies that offer donor management services for not-for-profit organizations
Project Deliverables:
1) Identify strategies for successful implementation of keywords to optimize copy and bring more traffic to the site
2) Analyze the insights and create a report/dashboard to track web performance
3) Prepare final reports for e-commerce and donations - with complete set-up instruction and documentation for selected choices
regular, scheduled zoom meetings with the Vice-President, HR and Corporate Affairs
open door, email access for questions and guidance
reference letter at the end of the internship
About the company
The Shine Network Institute is an Indigenous owned company founded by Jennifer Podemski (Founder & CEO). This not-for-profit women-run organization offers professional development, advocacy, consulting and mentorship for Indigenous women in the film, television and media sector.
Committed to dismantling systemic and structural barriers Indigenous women face in the screen sector while empowering Indigenous women to harness their potential and thrive.