Social Media Advertising for Dwell at Home, an app based senior care platform.
Project scope
Categories
Customer segmentation Marketing strategy Social media marketing Marketing analyticsSkills
social media advertising advertisementBecause this is a new kind of senior care our brand and message has to target the right audience. We will be scaling into the Southeastern part of the US and have to keep our brand ahead of the business. Over the past 50 years senior care had been populated by independent caregivers who advertise by word of mouth or agencies who dominate the TV market. The Dwell at Home app gives independent caregivers a platform to be seen and for families to find a better fit for their senior.
The Goal is to advertise on social targeting the people who need us.
The learners will work with Rod Palmer and Mike Clark (the owners) to identify and create ads, test ads and analyze outcome. Rinse and repeat. We want to change the current droll concept of senior care advertising to a more exciting and vibrant social media ad campaign.
They will be with us as we scale this business. We will be available when needed. Offer the information and tools needed to complete a task.
About the company
Dwell at Home is an app that connects independent caregivers with seniors or families of seniors who need care. The app works similar to something like Uber. The schedule, pay, job description, all goes through the app, putting the family in control of their loved ones care. Independent caregivers create a profile, pay rate, availability those needing care are matched with them. Both sides benefit from this free app.