The Metis Settlements Development Corporation (MSDC) is seeking to enhance its marketing efforts to attract investors to its Impact Investment Fund. The primary goal of this project is to develop a comprehensive marketing strategy that effectively targets potential investors. Learners will analyze current market trends, identify key target audiences, and propose innovative marketing tactics. The project will provide an opportunity for learners to apply their classroom knowledge in marketing, business strategy, and financial analysis to a real-world scenario. By the end of the project, the team should have a clear, actionable marketing plan that MSDC can implement to achieve its objectives.

- A detailed marketing strategy document outlining tactics for attracting investors interested in impact in Canada, the US and other international jurisdictions for MSDC.

- A comprehensive plan for attracting investors to the Impact Investment Fund.

- A presentation summarizing the key findings and recommendations.

- A timeline and budget estimate for implementing the proposed strategies.