LaHave River Campground seeks to increase its online visibility and attract more visitors by optimizing its website for search engines. The project aims to improve both local and national SEO to target potential campers in Nova Scotia and across Canada. Students will begin by conducting comprehensive keyword research to identify relevant search terms. They will then revise on-page SEO elements such as meta descriptions, title tags, and image alt texts to align with these keywords. The project will also involve restructuring website content to enhance user experience and search engine ranking. By focusing on these areas, the campground hopes to attract more local visitors and Canadian tourists searching for camping experiences.

·      Enhance Search Engine Optimization (SEO): Improve the campground’s visibility on search engines like Google by optimizing the website content, structure, and keywords.

·      Keyword Research & Strategy: Identify and implement relevant keywords that potential customers may use to search for campgrounds in Nova Scotia.

·      On-Page SEO Improvements: Revise website content, meta descriptions, title tags, headers, and image alt texts to align with SEO best practices.

·      Local and National SEO Focus: Optimize the website for location-based searches to attract more local visitors, as well as Canadian tourists looking for camping experiences in Nova Scotia.