As a B2B company, we have a primary focus of creating relevant products for our clients. With this in mind, we are considering new services to add to our existing line. When we created our original offering, we had a target-consumer in mind and marketed accordingly. We believe our market might be changing and we need help proving this. This knowledge will aid in a new approach to marketing, especially for our new product. Our specific need is determine what competitors are also playing in this landscape and what our target market’s perception is of these competing brands/products. This information will help us determine what key messaging will resonate with our target buyer.

We need to understand our customer base through surveys and conversations with our present and future consumer to gather insights into buying behaviors, expectations, and experiences with us and our competitors.

Successful outcomes include a market research report, informed by primary data collection. This data should inform a final report that outlines key messaging that our consumers have come to know, want and expect based on the current landscape.

Students will connect directly with the employer for mentorship and supervision throughout the project.

Employer will provide initial parameters for desired outcome, guidance during the project, and follow-up feedback upon completion.