New Alchemy Communications Ltd. - Marketing Strategy Education Project

Closed
Project
Academic experience
70 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Marketing strategy Media
Skills
marketing strategies ethical standards and conduct sales process digital marketing copywriting marketing content creation email marketing search engine optimization social media
Details

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

We're a small marketing agency launching a sales funnel for digital marketing services and courses -- aimed at progressive entrepreneurs who want to educate, inspire, and ethically persuade their audience to buy from them.

We are building an email list, running workshops, webinars, and offering 4 core marketing services - copywriting, search optimization, email marketing campaigns, and social media advertising.

We are looking for assistance with content creation.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?

4

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT

70 hours

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

  • Doing market research
  • Using copywriting software to develop content
  • Finding graphics to illustrate
  • Creating blog posts
  • Creating social media posts leading to the blog
  • Editing video
  • It is essential that you are technically competent and willing to easily learn tech

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

  • Content research and writing
  • Social Media post creation
  • Video editor
  • Facebook ads management

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

  • 7 researched articles
  • 30 social media posts for Facebook and Instagram
  • 7 videos edited
  • FB Ads optimized

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

Christina Schlattner

Deliverables
No deliverables exist for this project.

About the company

Company
Marketing & advertising

The heart of a company's marketing is its message. We help small businesses get it right so they can educate, inspire, and ethically persuade their audience to buy. We do this through our "From The Heart" marketing services and educational materials.