New Alchemy Communications Ltd. - Marketing Strategy Education Project
Project scope
Categories
Communications Market research Marketing strategy MediaSkills
marketing strategies ethical standards and conduct sales process digital marketing copywriting marketing content creation email marketing search engine optimization social mediaPROJECT DESCRIPTION/DESCRIPTION DU PROJET:
We're a small marketing agency launching a sales funnel for digital marketing services and courses -- aimed at progressive entrepreneurs who want to educate, inspire, and ethically persuade their audience to buy from them.
We are building an email list, running workshops, webinars, and offering 4 core marketing services - copywriting, search optimization, email marketing campaigns, and social media advertising.
We are looking for assistance with content creation.
HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?
4
TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT
70 hours
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
- Doing market research
- Using copywriting software to develop content
- Finding graphics to illustrate
- Creating blog posts
- Creating social media posts leading to the blog
- Editing video
- It is essential that you are technically competent and willing to easily learn tech
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*
- Content research and writing
- Social Media post creation
- Video editor
- Facebook ads management
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- 7 researched articles
- 30 social media posts for Facebook and Instagram
- 7 videos edited
- FB Ads optimized
PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:
Christina Schlattner
About the company
The heart of a company's marketing is its message. We help small businesses get it right so they can educate, inspire, and ethically persuade their audience to buy. We do this through our "From The Heart" marketing services and educational materials.