Educated Beards - Media Content
Project scope
Categories
Communications Market research Digital marketing Copy writingSkills
presentations copywriting press releases communication blogs marketing materials marketing detail oriented multitasking writingPROJECT SCOPE
ABOUT COMPANY:
Educated Beards is a premium grooming company that specializes in high-quality, all natural, organic skincare products. Our products are sustainably sourced and contain the highest-quality organic oils and materials. At Educated Beards we strive to provide a fun environment to foster hands-on learning and we highly encourage creativity! We are looking for students to support our company’s media presence through the development of content for our website, blogs and marketing materials. Innovative individuals who think outside the box, who have a passion for writing, and go the extra mile to deliver impressive results are what we are looking for!
HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?
5
TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT:
70
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
- Work alongside our Marketing Team to generate content
- Research industry-related topics (combining online sources, interviews and studies)
- Produce well-research and high-quality content copy for multiple platforms, such as websites, blogs, social media, and any other marketing-related materials.
- Proofread and edit articles before publication.
- Strategic copywriting (e.g. press releases, award applications, presentations, website)
- Prepare media kits
- Seo Strategies
SKILLS:
- Analytical capabilities
- Excellent communication, writing and editing skills
- Ability to work effectively with other team members
- Ability to meet deadlines
- Organized, strong attention to detail, and ability to multi-tasks projects and deliverables
- SEO knowledge
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*
- Copywriter
- Content Specialist/Strategist
- Analyst
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- Copy on Website updated with SEO strategy
- 20-25 written blogs
- Market Research
PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:
Kevin Leboeuf
We can offer a 2 hour meeting to get the project started and weekly meetings for check in and guidance. We will be accessible throughout via text and email and phone for any questions or support
About the company
Educated Beards is a Premium Men’s Grooming Company that specializes in high-quality, all-natural, conscious organic skincare products. Our products are sustainably sourced and contain the highest-quality organic oils and materials.
Educated Beards Inc. is owned by Alicia Phillips and Kevin Leboeuf, the founders.
We are moving in the direction to be a leader in the industry of organic men’s grooming products and an internationally recognized brand. We will accomplish this by setting our brand and products above all of our competitors, using high-quality materials, manufacturing and research and development, including an educational component, a creative and expansive marketing program, a comprehensive distribution network using a wholesale program to well-established brick and mortar retail stores, internet presence, tradeshows, an international ambassador presence and a sales team consisting of 5 representatives as of now but growing.
Institutions
