Sustainable Fashion Week Canada Business Plan

Open
Musey
London, Ontario, Canada
Maheshi Wanasundara
She / Them
Founder
(22)
6
Project
Academic experience
100 hours of work total
Student
Canada
Advanced level

Project scope

Categories
Market research Project management Environmental sustainability Event planning Marketing strategy
Skills
stakeholder engagement market trend market analysis business planning strategic thinking marketing marketing strategies financial forecasting project management risk management planning
Details

Musey is seeking a comprehensive business plan to launch and sustain a successful Sustainable Fashion Week in Canada. The project aims to address the growing demand for eco-friendly fashion events that highlight sustainable practices within the industry. Learners will analyze current market trends, identify key stakeholders, and propose strategies to attract designers, sponsors, and attendees who are committed to sustainability. The goal is to create a detailed plan that outlines the logistics, marketing strategies, and financial projections necessary to establish a reputable and impactful event. This project will allow learners to apply their knowledge of business planning, marketing, and sustainability in a real-world context, fostering skills in strategic thinking and project management.

Deliverables

The project deliverables will include a comprehensive business plan document that outlines the vision, mission, and objectives of Sustainable Fashion Week Canada. Key components will include a market analysis, stakeholder engagement strategy, marketing and promotional plan, and a financial budget with projections. Additionally, learners will present a timeline for the event's execution and a risk management plan to address potential challenges.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
London, Ontario, Canada
2 - 10 employees
Apparel & fashion, Arts, Business services, Education, Trade & international business
Representation
Minority-Owned Women-Owned BIPOC-Owned 2slgbtqia+-owned Disabled-Owned
+ 5

Musey is a dynamic social enterprise rooted in a mission to fuse art, sustainability, and community impact. Founded by Maheshi Wanasundara, Musey draws strength from her diverse educational background, blending studies in biology, psychology, women and gender studies, and healthcare management. With over a decade of experience in non-profit and government sectors, Maheshi brings experience in community building and impactful initiatives.

Musey stands as a testament to Maheshi's commitment to positive change. It is more than a business; it's a movement towards fair trade, sustainability, and community enrichment. The venture envisions a world where art becomes a catalyst for positive transformations, echoing through sustainable practices and cultural richness. Musey connects artisans with a global audience, curating a marketplace that transcends mere transactions, fostering an ecosystem of shared stories, cultural diversity, and environmental responsibility. In essence, Musey is not just an online platform; it is a bridge that unites creators, consumers, and communities, embodying the spirit of conscious commerce and creative collaboration.