The Wellness Wagon seeks to enhance its brand visibility and communicate the value of its services through a series of engaging marketing videos. The project aims to create a compelling narrative by featuring interviews with business partners and board members. These videos will highlight the unique benefits and impact of Wellness Wagon's offerings, aiming to attract new clients and strengthen relationships with existing ones. The project will provide learners with the opportunity to apply their skills in video production, storytelling, and marketing strategy. The tasks involved include planning the video content, conducting interviews, editing the footage, and ensuring the final videos align with the company's branding and messaging. This project is designed to be completed by students in a marketing or media production program, utilizing their expertise in video editing and communication.

The project deliverables include a series of three to five marketing videos, each ranging from two to three minutes in length. These videos should feature interviews with key stakeholders, effectively conveying the value of Wellness Wagon's services. Additionally, a brief report outlining the video production process and the strategic approach taken to align with the company's branding will be required. The final deliverables should be polished, professionally edited, and ready for distribution on various marketing platforms.