Retail Management
Timeline
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January 13, 2021Experience start
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January 21, 2021Project Scope Meeting
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May 8, 2021Experience end
Timeline
-
January 13, 2021Experience start
-
January 21, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
May 8, 2021Experience end
Experience scope
Categories
Market research Product or service launch Sales strategy Marketing strategySkills
competitive analysis sales & marketing retail management business strategy researchAre you a small to mid-sized retailer looking to refresh your current strategy? Students will work in groups throughout the semester on a challenge you provide them. Along the way, they could gather primary data from your customers and collate secondary data about your industry, analyze the data and then develop a strategic retailing plan along with actionable insights.
Students
Final deliverable might include:
- A managerial report outlining the problem addressed, summary of the market research outcomes, short-term and long-term strategic recommendations.
- Presentation of the material to the company.
Project timeline
-
January 13, 2021Experience start
-
January 21, 2021Project Scope Meeting
-
May 8, 2021Experience end
Timeline
-
January 13, 2021Experience start
-
January 21, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
May 8, 2021Experience end
Project Examples
Requirements
Student-consultants in groups of 3-5 will develop a proactive strategic plan which will guide your future opportunities and be prepared to face upcoming changes in consumer trends.
Potential projects could focus in the following areas -
- Branding strategies for your company/products
- Identifying your customer decision making process
- Positioning analysis
- Competitor analysis
- Merchandising strategy
- Overall strategic development
- Digital marketing strategy
To accomplish this work, students will:
- Conduct an initial meeting with your organization to determine the scope of the project and your key areas of interest
- Work as a group to develop a detailed report for your organization.
- Deliver the final report to your organization which will include the implementation plan
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 13, 2021Experience start
-
January 21, 2021Project Scope Meeting
-
May 8, 2021Experience end
Timeline
-
January 13, 2021Experience start
-
January 21, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
May 8, 2021Experience end