Post-graduate learners who are eager to apply their advanced understanding of digital marketing to real-world scenarios. Participants will leverage their knowledge of market analysis, consumer behavior, and digital tools to craft a comprehensive digital marketing plan. The course emphasizes creativity and practicality, enabling learners to develop strategies that are not only innovative but also actionable and aligned with client objectives. By engaging with industry professionals, learners will gain insights into current market trends and challenges, enhancing their ability to deliver impactful marketing solutions.

• Comprehensive digital marketing strategy documents

• Detailed audience segmentation and targeting

• Create a digital communication campaign including graphics, theme, and tagline, that encapsulates and effectively communicates the company's unique selling proposition.

• Presentation of the marketing plan to stakeholders