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Mark 4440 - Marketing Strategy

Mark
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
Matthew Larson, MA
Educator
(11)
6
Timeline
  • May 18, 2021
    Experience start
  • May 22, 2021
    Project Scope Meeting
  • August 6, 2021
    Experience end
Experience
8/10 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Communications Market research Marketing strategy
Skills
sales & marketing business strategy strategy
Student goals and capabilities

This course is an advanced study of the marketing function. Using analytical techniques, emphasis is placed on analysis and solution of business problems. Special attention is given to planning and positioning strategies

Students

Students
Diploma
Any level
31 students
Project
15 hours per student
Students self-assign
Teams of 5
Expected outcomes and deliverables
  1. integrate all phases of marketing into a strategic planning focus
  2. demonstrate a problem-solving approach to marketing problems
  3. apply oral and written skills in project presentations
Project timeline
  • May 18, 2021
    Experience start
  • May 22, 2021
    Project Scope Meeting
  • August 6, 2021
    Experience end

Project Examples

Requirements

Students will work on building a cohesive marketing strategy that includes all elements and a macro scan of the environment to build the right strategy.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox