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Multicultural Marketing Plan

MKT 3750
Closed
MSU Denver
MSU Denver
Denver, Colorado, United States
Sally Baalbaki
Associate Professor of Marketing
3
Timeline
  • August 20, 2017
    Experience start
  • September 4, 2017
    Project Scope Meeting
  • December 6, 2017
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Marketing strategy
Skills
marketing mix
Student goals and capabilities

Students will create a marketing plan for a specific multicultural market(s). They will look at the current situation, conduct research, develop ideas, and provide recommendations.

Students

Students
Undergraduate
Any level
32 students
Project
20 hours per student
Students self-assign
Teams of 5
Expected outcomes and deliverables

As an industry partner you will receive:

1. A report detailing your custom multicultural marketing plan

2. A 15-20 minute presentation

3. Recommendations that are brought to life with creative deliverables

Project timeline
  • August 20, 2017
    Experience start
  • September 4, 2017
    Project Scope Meeting
  • December 6, 2017
    Experience end

Project Examples

Requirements

Working in groups of 5, MSU Denver students will conduct market research, perform a competitive analysis and develop a strategic marketing plan for your organization.

Students will be looking at your overall marketing strategy, but with a particular focus on multicultural markets. This can be in your existing region, or looking towards expansion into a new region.

Project examples can include, but are not limited to:

  • Developing a strategy to target a new multicultural market
  • Identifying new ways to market your organization to a specific multicultural segment within your existing customer base
  • Coming up with new product or service offerings that would appeal to different multicultural markets

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox